Buying or servicing

From finding your next car to looking after the one you've got, we're here for the long haul.

At Waterton Motor Group, formerly known as Bridgend Ford, we believe buying your next used car should be an enjoyable and stress-free experience. For years we’ve been a trusted Bridgend Ford dealership, and while we now offer a wider choice of brands, our commitment to putting customers first hasn’t changed. We pride ourselves on offering friendly, knowledgeable advice and a personal service to help you find the right vehicle for your needs and budget.

Whether you’re looking for your next family car or something a little different, our team is here to guide you through every step of the journey. Many of our customers still know us as their local Ford garage, and we’re proud to remain one of the go-to Ford car dealers for drivers in Bridgend and Cardiff. Whatever you choose, you can buy with confidence and peace of mind.

Car dealership sales representative showing a couple a selection of SUVs inside a modern showroom.

Looking to sell your vehicle?

Enter your reg for a fast, no-obligation valuation. Whether you're looking to part exchange or sell outright, there's no pressure to go any further.

Looking to find us.
Want to chat?

Cowbridge Rd, Waterton Industrial Estate, Bridgend, CF31 3BF

01656 300 100

Monday - Friday 09:00 - 18:00
Saturday 09:00 - 17:00
Sunday 10:00 - 16:00
Contact Us
Waterton Motor Group

A family business. Forty years in the making.

We started in 1986 as Bridgend Ford, a family-run Ford dealership in Bridgend, and we’re still run the same way today. For decades we’ve been the local Ford garage that drivers across Bridgend and Cardiff trusted. Waterton Motor Group is our next chapter, with more brands and more choice, but the honest, no-pressure approach that built our reputation hasn’t changed.

Our story

What our customers say

Latest reviews from our customers