Buying or servicing

From finding your next car to looking after the one you've got, we're here for the long haul.

Find a deal to suit you

Ford Kuga ST-Line X – 0% APR

Ford Kuga ST-Line X – 0% APR

0% APR on 2 Year Ford Options and a £4,000 Customer Saving. Contract by 31 December 2026. Terms apply.

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Ford Puma Gen-E – 0% APR

Ford Puma Gen-E – 0% APR

0% APR on 2 Year Ford Options and a £1,000 Customer Saving. Contract by 31 December 2026. Terms apply.

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All-Electric Ford Capri – 0% APR

All-Electric Ford Capri – 0% APR

0% APR on 4 Year Ford Options and a £1,500 Customer Saving on selected series. Contract by 31 December 2026. Terms apply.

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Ford E-Tourneo Courier – 0% APR

Ford E-Tourneo Courier – 0% APR

0% APR on 4 Year Ford Options and a £1,000 Customer Saving. Contract by 31 December 2026. Terms apply.

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Ford Power Promise

Ford Power Promise

Free home charger with standard installation, charging credit and ownership support for eligible Ford electric cars contracted by 31 December 2026. Terms apply.

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Ford Puma ST-Line X – 0% APR

Ford Puma ST-Line X – 0% APR

0% APR on 2 Year Ford Options and a £1,500 Customer Saving. Contract by 31 December 2026. Terms apply.

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All-Electric Ford Explorer – 0% APR

All-Electric Ford Explorer – 0% APR

0% APR on 4 Year Ford Options and a £1,000 Customer Saving on selected series. Contract by 31 December 2026. Terms apply.

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Ford Mustang Mach-E – 0% APR

Ford Mustang Mach-E – 0% APR

0% APR on 4 Year Ford Options and a £5,000 Customer Saving. Contract by 31 December 2026. Terms apply.

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New Stock for Immediate Delivery

New Stock for Immediate Delivery

Browse new Ford vehicles currently listed for immediate delivery and quote the relevant stock reference when enquiring.

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Ford Personal Contract Hire Offers

Ford Personal Contract Hire Offers

Explore Ford Personal Contract Hire offers with fixed monthly rentals across a choice of models.

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Ford Business Contract Hire Offers

Ford Business Contract Hire Offers

Explore Ford Business Contract Hire offers for business users, with fixed monthly rentals across a choice of models.

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Ford Focus Motability Offers

Ford Focus Motability Offers

Explore Ford Focus models available through the Motability Scheme, including advance-payment examples.

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Ford Puma Motability Offers

Ford Puma Motability Offers

Explore Ford Puma models available through the Motability Scheme, including advance-payment examples.

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Ford Kuga Motability Offers

Ford Kuga Motability Offers

Explore Ford Kuga models available through the Motability Scheme, including advance-payment examples.

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Ford Explorer Motability Offers

Ford Explorer Motability Offers

Explore the all-electric Ford Explorer through the Motability Scheme, including advance-payment examples.

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Ford Capri Motability Offers

Ford Capri Motability Offers

Explore the all-electric Ford Capri through the Motability Scheme, including advance-payment examples.

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Ford Mustang Mach-E Motability Offers

Ford Mustang Mach-E Motability Offers

Explore the all-electric Ford Mustang Mach-E through the Motability Scheme, including advance-payment examples.

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Find your approved used vehicle

Waterton Motor Group

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Pick up where you left off

Representative Example

Personal Contract Purchase

Representative Example Price Term Borrowing Amount APR Monthly Payment Total Amount Payable Deposit Amount
Personal Contract Purchase £5,590.00 48 months £22,426.90 9.2% £342.54 £24,173.50 5.86%

At Waterton Motor Group, formerly known as Bridgend Ford, we believe buying your next used car should be an enjoyable and stress-free experience. For years we’ve been a trusted Bridgend Ford dealership, and while we now offer a wider choice of brands, our commitment to putting customers first hasn’t changed. We pride ourselves on offering friendly, knowledgeable advice and a personal service to help you find the right vehicle for your needs and budget.

Whether you’re looking for your next family car or something a little different, our team is here to guide you through every step of the journey. Many of our customers still know us as their local Ford garage, and we’re proud to remain one of the go-to Ford car dealers for drivers in Bridgend and Cardiff. Whatever you choose, you can buy with confidence and peace of mind.

Car dealership sales representative showing a couple a selection of SUVs inside a modern showroom.

Looking to sell your vehicle?

Enter your reg for a fast, no-obligation valuation. Whether you're looking to part exchange or sell outright, there's no pressure to go any further.

Looking to find us.
Want to chat?

Cowbridge Rd, Waterton Industrial Estate, Bridgend, CF31 3BF

01656 339911

Monday - Friday 09:00 - 18:00
Saturday 09:00 - 17:00
Sunday 10:00 - 16:00
Contact Us
Waterton Motor Group

A family business. Forty years in the making.

We started in 1986 as Bridgend Ford, a family-run Ford dealership in Bridgend, and we’re still run the same way today. For decades we’ve been the local Ford garage that drivers across Bridgend and Cardiff trusted. Waterton Motor Group is our next chapter, with more brands and more choice, but the honest, no-pressure approach that built our reputation hasn’t changed.

Our story

What our customers say

Latest reviews from our customers