Buying or servicing

From finding your next car to looking after the one you've got, we're here for the long haul.

Find a deal to suit you

Ford Transit Connect

Ford Transit Connect

0% APR on 3-year Ford Options and £500 Customer Saving on SWB models. Contract by 31 December 2026.

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Ford Transit Custom

Ford Transit Custom

0% APR on 3-year Ford Options and £3,000 Customer Saving on selected stock. Contract and register by 31 December 2026.

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Ford E-Transit Courier 0% APR and £2,500 Customer Saving

Ford E-Transit Courier 0% APR and £2,500 Customer Saving

0% APR on 3-year Ford Options and £2,500 Customer Saving, plus the eligible government grant. Contract by 31 December 2026.

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Ford Pro Power Promise

Ford Pro Power Promise

Eligible electric vans include a free home charger with standard installation or a £500 customer discount. Contract by 31 December 2026.

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Ford Transit 0% APR and up to £6,000 Saving

Ford Transit 0% APR and up to £6,000 Saving

0% APR on 3-year Ford Options and up to £6,000 Customer Saving on selected stock. Contract and register by 31 December 2026.

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Ford Ranger PHEV £2,000 Pick-Up Trade-In Allowance

Ford Ranger PHEV £2,000 Pick-Up Trade-In Allowance

Eligible pickup owners can receive a £2,000 allowance on Ranger PHEV. Contract by 31 December 2026. No part exchange required; terms apply.

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Ford Ranger 0% APR and £1,000 Customer Saving

Ford Ranger 0% APR and £1,000 Customer Saving

0% APR on 3-year Ford Options and £1,000 Customer Saving. Excludes Raptor and PHEV. Eligible pickup owners may receive an additional £2,000 allowance.

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Ford Transit Courier 0% APR

Ford Transit Courier 0% APR

0% APR on 3-year Ford Options. Contract by 31 December 2026 and register by 31 March 2028. Eligibility and terms apply.

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Electrify Your Renewal £3,000 Saving

Electrify Your Renewal £3,000 Saving

Eligible Ford commercial vehicle owners can receive a £3,000 saving on selected electric vans. Contract by 31 December 2026. Ownership criteria apply.

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Ford Tourneo Custom Business

Ford Tourneo Custom Business

4.9 % APR Representative and £1,000 towards your deposit

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Ford Transit Connect Business

Ford Transit Connect Business

2.9% APR Representative on 4 Year Ford Options

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Ford Tourneo Connect Motability Offers

Ford Tourneo Connect Motability Offers

Explore Ford Tourneo Connect models available through the Motability Scheme, including advance-payment examples.

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Ford Tourneo Custom Motability Offers

Ford Tourneo Custom Motability Offers

Explore Ford Tourneo Custom models available through the Motability Scheme, including advance-payment examples.

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Ford Tourneo Courier Motability Offers

Ford Tourneo Courier Motability Offers

Explore Ford Tourneo Courier models available through the Motability Scheme, including advance-payment examples.

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Find your approved used vehicle

Waterton Motor Group

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Pick up where you left off

Representative Example

Personal Contract Purchase

Representative Example Price Term Borrowing Amount APR Monthly Payment Total Amount Payable Deposit Amount
Personal Contract Purchase £5,590.00 48 months £22,426.90 9.2% £342.54 £24,173.50 5.86%

At Waterton Motor Group, formerly known as Bridgend Ford, we believe buying your next used car should be an enjoyable and stress-free experience. For years we’ve been a trusted Bridgend Ford dealership, and while we now offer a wider choice of brands, our commitment to putting customers first hasn’t changed. We pride ourselves on offering friendly, knowledgeable advice and a personal service to help you find the right vehicle for your needs and budget.

Whether you’re looking for your next family car or something a little different, our team is here to guide you through every step of the journey. Many of our customers still know us as their local Ford garage, and we’re proud to remain one of the go-to Ford car dealers for drivers in Bridgend and Cardiff. Whatever you choose, you can buy with confidence and peace of mind.

Car dealership sales representative showing a couple a selection of SUVs inside a modern showroom.

Looking to sell your vehicle?

Enter your reg for a fast, no-obligation valuation. Whether you're looking to part exchange or sell outright, there's no pressure to go any further.

Looking to find us.
Want to chat?

Cowbridge Rd, Waterton Industrial Estate, Bridgend, CF31 3BF

01656 339901

Monday - Friday 09:00 - 18:00
Saturday 09:00 - 17:00
Sunday 10:00 - 16:00
Contact Us
Waterton Motor Group

A family business. Forty years in the making.

We started in 1986 as Bridgend Ford, a family-run Ford dealership in Bridgend, and we’re still run the same way today. For decades we’ve been the local Ford garage that drivers across Bridgend and Cardiff trusted. Waterton Motor Group is our next chapter, with more brands and more choice, but the honest, no-pressure approach that built our reputation hasn’t changed.

Our story

What our customers say

Latest reviews from our customers