Ford at Waterton Motor Group in Bridgend

Ford has helped shape everyday motoring for more than a century, from making vehicles more accessible to developing today's connected, hybrid and electric range. At Waterton, Ford is also part of our own history in Bridgend.

Ford at Waterton Motor Group in Bridgend

Our Ford history

Waterton Motor Group began as Bridgend Ford in 1986. The business has grown, but our approach remains straightforward: honest advice, practical support and people who know the vehicles.

About Waterton

Ford today

The current Ford range combines familiar practicality with connected technology and a growing choice of electric, plug-in hybrid, self-charging hybrid and mild-hybrid options.

Hybrid and electric
Close-up of the Ford badge on a vehicle's front grille, with other Ford cars displayed inside a dealership showroom.
White Ford Focus and black Ford Tourneo Courier displayed alongside other vehicles inside a modern Ford showroom.

Why Waterton

We will help you compare models, understand the technology and choose a vehicle that suits how you actually drive. There is no pressure to rush the decision.

Contact our Ford team

Used Ford vehicles

Looking for a used Ford? Browse the latest vehicles listed by Waterton Motor Group.

View used vehicles
Red Ford Puma Gen-E electric SUV parked on an urban street, showcasing its modern front design and LED headlights.

Explore new Ford vehicles

Find the Ford that fits your next chapter.
Explore the current Ford car range, compare body styles and powertrains, and speak to Waterton about availability, specifications and arranging a test drive. The range should be kept live so you can move from the Ford story into the models currently available.

View new Ford vehicles
Close-up of a grey Ford Puma showing its distinctive LED headlight, front wheel and sculpted bodywork.

Hybrid and electric guidance

Understand the different ways to electrify your drive.

All-electric, plug-in hybrid, self-charging hybrid and mild-hybrid vehicles suit different routines. Explore how mileage, charging access and regular journeys can help shape the right choice before comparing individual Ford models.

Explore hybrid and electric
Driver using a Ford vehicle's central touchscreen navigation system while travelling through a scenic mountain landscape.

Contact the Ford team

Talk through your next Ford with Waterton.

Ask about the current range, availability, part exchange, finance, test drives or which powertrain may suit your driving. Our Bridgend team can help you narrow the options without pressure.

Contact our Ford team
Multiple vehicles undergoing servicing and maintenance on hydraulic lifts inside a professional automotive workshop.

Ford aftersales

Support for the road ahead.

Explore Ford servicing, maintenance, repairs and parts support through Waterton, with a local team in Bridgend for ongoing ownership needs.

Explore Ford aftersales
Waterton Motor Group
Waterton Motor Group,
Cowbridge Road,
Waterton Industrial Estate,
Bridgend,
United Kingdom,
CF31 3BF

Reg Office: Mistsolar Ltd t/a Bridgend Ford,
Cowbridge Road,
Bridgend, CF31 3BF
Reg. Company Number: 1964884

VAT Reg. No. 526 3250 66 GB
FCA Reg. No. 1005401
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Financial Disclosure

Mistsolar Limited T/A Waterton Motor Group is an Appointed Representative of ComplianceTrak Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 914597). ComplianceTrak Ltd’s permissions as a Principal Firm allows Mistsolar Limited T/A Waterton Motor Group to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.
We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes Ford Credit. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.

Our approach is to introduce you first to Ford Credit, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives and which you are eligible for from our panel of lenders. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.

Different lenders pay different commissions for such introductions, and Ford Credit may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.