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Ford Puma Gen-E – 0% APR

0% APR on 2 Year Ford Options and a £1,000 Customer Saving. Contract by 31 December 2026. Terms apply.

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All-Electric Ford Puma Gen-E

Ford Puma Gen-E: £1,000 customer saving and 0% APR on 2 Year Ford Options

All-Electric Ford Puma Gen-E®

Familiar Puma style and versatility, with instant electric power and quiet journeys. Discover the all-electric Puma Gen-E at Waterton Motor Group.

Your Q4 Puma Gen-E offer

Until 31 December 2026, Puma Gen-E is available with 0% APR* on 2 Year Ford Options and a £1,000 Customer Saving.

A £3,750 Government Electric Car Grant is also available towards an eligible Puma Gen-E purchase. Our team will handle the grant paperwork and explain eligibility.

Your purchase is supported by Ford Power Promise, including a free home charger with standard installation‡.

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Step into a stylish design equipped with cutting-edge features for an electric lifestyle. Generous storage of up to 566 litres with the Gigabox and frunk, giving you space for wardrobe changes, musical equipment or whatever the city throws at you. Immerse yourself in a stylish interior with 12" SYNC® 4 touchscreen, with live traffic updates and your favourite music, along with ambient lighting to suit your vibe and a B&O™ sound system that matches your rhythm. Tailor your driving thrills with the option of four different driving modes to fine-tune your Puma Gen-E. Utilising Eco Mode helps deliver up to 259 miles of driving range**. Charging from 10-80% in just 26 minutes using a 100kW fast charger††, the Puma Gen-E is designed for your fast-paced lifestyle. With agile handling that turns the city into your playground, explore the streets with excitement around every corner​​

All-Electric Puma Gen-E

Until 31 December 2026, Puma Gen-E is available with 0% APR* on 2 Year Ford Options and a £1,000 Customer Saving.

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Your personalised quotation

Speak to Waterton Motor Group about your deposit, annual mileage and vehicle specification. Our team can provide a personalised Ford Options quotation and explain the optional final payment.

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Ford Power Promise

Ford Power Promise is our commitment to electric vehicle confidence. Experience how easy owning an EV really is, with:

• A free wallbox home charger‡ with Octopus Energy
• Up to 10,000 miles free Charging Credit‡ on the Octopus Go Intelligent Tariff
• 2 Years Ford Roadside Assistance Plan^
• 8-year/100,000-mile battery warranty˜
• Dedicated customer support
We’ve got your back in all the areas that matter most. Ready for more? Contact us today to discover how easy it is to switch and go electric.​

 

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Important Information

©2026 Ford Motor Company. Ford Puma and Ford Puma Gen-E are trademarks of Ford and its affiliates. †Britain’s number 1 best-selling car according to SMMT data. Available to eligible retail customers for new vehicles contracted between 1st October and 31st December 2026 and registered by 30th June 2027. *Finance subject to status. Freepost Ford Credit. **Based on full charge of 259 miles with Puma Gen-E Select model. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP). Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies with conditions such as external elements like temperature, driving behaviours, route profile, vehicle maintenance, and lithium ion battery age and condition. 259 miles WLTP Overall Range reflects a combined driving cycle and 192 mile WLTP Extra High range reflects motorway driving – both tests are conducted in controlled conditions with an ambient temperature of 23 degrees Celsius and no climate or electrical load. ††Figures given are based on All-Electric Puma Gen-E Select. Actual charge times and charging speed will vary according to the type of home or public charging station used, as well as other factors (including weather, ambient temperature, driving behaviour, driving profile, vehicle condition, lithium-ion battery age, condition, and temperature). ^Roadside assistance T&C’s apply see ford.co.uk for details. ‡Eligible retail customers only contracted by 31st December 2026. Wallbox and standard install on private driveway (worth £999), fees apply for nonstandard install. Energy credit provided with Intelligent Octopus Go tariff to help charge your car up to 10,000 miles (based on WLTP test results, actual miles achieved may vary by model and driving style/conditions). Excludes NI, Isle of Man and Channel Islands. For full terms and conditions for the Octopus Energy Free Charger and "Free Miles" click here https://www.ford.co.uk/useful-information/terms-and-privacy/octopus-terms-and-conditions ˜Battery warranty covers you if your EV battery loses capacity faster than expected (below 70% capacity). Up to 8 years/100,000 miles, whichever is sooner.

Waterton Motor Group acts as a credit broker in relation to finance products and not a lender.

We may receive a fixed fee commission for introducing you to Ford Credit.

Customer deposit £8,000.05
Retail Cash Price (includes metallic paint) £39,905.00
Total amount of credit £31,904.95
Acceptance fee* £0.00
Option to purchase fee** £10.00
Optional final payment £21,339.90
Term of agreement 24 Months
Total amount payable £39,905.00
Representative APR 0.00%
Rate of Interest 0.00%
Miles per annum 10,000
Excess mileage (pence per mile) 7.2p
Monthly Payment £459.35
Extras 2 years servicing £299



Terms & Conditions

Important information about this offer

Important Information ©2026 Ford Motor Company. Ford Puma and Ford Puma Gen-E are trademarks of Ford and its affiliates. †Britain’s number 1 best-selling car according to SMMT data. Available to eligible retail customers for new vehicles contracted between 1st October and 31st December 2026 and registered by 30th June 2027. *Finance subject to status. Freepost Ford Credit. **Based on full charge of 259 miles with Puma Gen-E Select model. Estimated range using Worldwide Harmonised Light Vehicle Test Procedure (WLTP). Figures shown are for comparability purposes and should only be compared with other vehicles tested to the same technical procedures. Actual range varies with conditions such as external elements like temperature, driving behaviours, route profile, vehicle maintenance, and lithium ion battery age and condition. 259 miles WLTP Overall Range reflects a combined driving cycle and 192 mile WLTP Extra High range reflects motorway driving – both tests are conducted in controlled conditions with an ambient temperature of 23 degrees Celsius and no climate or electrical load. ††Figures given are based on All-Electric Puma Gen-E Select. Actual charge times and charging speed will vary according to the type of home or public charging station used, as well as other factors (including weather, ambient temperature, driving behaviour, driving profile, vehicle condition, lithium-ion battery age, condition, and temperature). ^Roadside assistance T&C’s apply see ford.co.uk for details. ‡Eligible retail customers only contracted by 31st December 2026. Wallbox and standard install on private driveway (worth £999), fees apply for nonstandard install. Energy credit provided with Intelligent Octopus Go tariff to help charge your car up to 10,000 miles (based on WLTP test results, actual miles achieved may vary by model and driving style/conditions). Excludes NI, Isle of Man and Channel Islands. For full terms and conditions for the Octopus Energy Free Charger and "Free Miles" click here https://www.ford.co.uk/useful-information/terms-and-privacy/octopus-terms-and-conditions ˜Battery warranty covers you if your EV battery loses capacity faster than expected (below 70% capacity). Up to 8 years/100,000 miles, whichever is sooner. Waterton Motor Group acts as a credit broker in relation to finance products and not a lender. We may receive a fixed fee commission for introducing you to Ford Credit.

Offer ID: 537972 • Last Updated: 20 October 2026

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Our expert team is here to help you with enquiries, test drives, and finance options.

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Waterton Motor Group
Waterton Motor Group,
Cowbridge Road,
Waterton Industrial Estate,
Bridgend,
United Kingdom,
CF31 3BF

Reg Office: Mistsolar Ltd t/a Bridgend Ford,
Cowbridge Road,
Bridgend, CF31 3BF
Reg. Company Number: 1964884

VAT Reg. No. 526 3250 66 GB
FCA Reg. No. 1005401
© 2026 Automotive Ecommerce websites by Bluesky Interactive Ltd
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Financial Disclosure

Mistsolar Limited T/A Waterton Motor Group is an Appointed Representative of ComplianceTrak Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 914597). ComplianceTrak Ltd’s permissions as a Principal Firm allows Mistsolar Limited T/A Waterton Motor Group to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.
We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes Ford Credit. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.

Our approach is to introduce you first to Ford Credit, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives and which you are eligible for from our panel of lenders. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.

Different lenders pay different commissions for such introductions, and Ford Credit may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.