New Ford Car Offers

New Ford Car Offers

Your next Ford starts here

Looking for a new Ford? Speak to Waterton about the offers available on your preferred model and specification. We can help you compare vehicles, arrange a test drive and explain the purchase or finance options.

When comparing a finance offer, check the deposit, monthly payments, agreement length, total amount payable, any final payment and mileage conditions. Finance is subject to status, eligibility and the provider’s terms.

Explore new Ford cars · Request a quotation

Offers are subject to availability and their stated terms and dates. Confirm the full details with our team before ordering.
Ford Kuga ST-Line X – 0% APR

Ford Kuga ST-Line X – 0% APR

0% APR on 2 Year Ford Options and a £4,000 Customer Saving. Contract by 31 December 2026. Terms apply.

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Ford Puma Gen-E – 0% APR

Ford Puma Gen-E – 0% APR

0% APR on 2 Year Ford Options and a £1,000 Customer Saving. Contract by 31 December 2026. Terms apply.

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All-Electric Ford Capri – 0% APR

All-Electric Ford Capri – 0% APR

0% APR on 4 Year Ford Options and a £1,500 Customer Saving on selected series. Contract by 31 December 2026. Terms apply.

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Ford E-Tourneo Courier – 0% APR

Ford E-Tourneo Courier – 0% APR

0% APR on 4 Year Ford Options and a £1,000 Customer Saving. Contract by 31 December 2026. Terms apply.

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Ford Power Promise

Ford Power Promise

Free home charger with standard installation, charging credit and ownership support for eligible Ford electric cars contracted by 31 December 2026. Terms apply.

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Ford Puma ST-Line X – 0% APR

Ford Puma ST-Line X – 0% APR

0% APR on 2 Year Ford Options and a £1,500 Customer Saving. Contract by 31 December 2026. Terms apply.

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All-Electric Ford Explorer – 0% APR

All-Electric Ford Explorer – 0% APR

0% APR on 4 Year Ford Options and a £1,000 Customer Saving on selected series. Contract by 31 December 2026. Terms apply.

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Ford Mustang Mach-E – 0% APR

Ford Mustang Mach-E – 0% APR

0% APR on 4 Year Ford Options and a £5,000 Customer Saving. Contract by 31 December 2026. Terms apply.

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New Stock for Immediate Delivery

New Stock for Immediate Delivery

Browse new Ford vehicles currently listed for immediate delivery and quote the relevant stock reference when enquiring.

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Ford Personal Contract Hire Offers

Ford Personal Contract Hire Offers

Explore Ford Personal Contract Hire offers with fixed monthly rentals across a choice of models.

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Waterton Motor Group
Waterton Motor Group,
Cowbridge Road,
Waterton Industrial Estate,
Bridgend,
United Kingdom,
CF31 3BF

Reg Office: Mistsolar Ltd t/a Bridgend Ford,
Cowbridge Road,
Bridgend, CF31 3BF
Reg. Company Number: 1964884

VAT Reg. No. 526 3250 66 GB
FCA Reg. No. 1005401
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Financial Disclosure

Mistsolar Limited T/A Waterton Motor Group is an Appointed Representative of ComplianceTrak Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 914597). ComplianceTrak Ltd’s permissions as a Principal Firm allows Mistsolar Limited T/A Waterton Motor Group to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.
We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes Ford Credit. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.

Our approach is to introduce you first to Ford Credit, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives and which you are eligible for from our panel of lenders. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.

Different lenders pay different commissions for such introductions, and Ford Credit may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.