Our Brand

Our Brand

New name. More choice. Same care.

Family-run since 1986, our business has grown with the needs of drivers and businesses across South Wales. Known for decades as Bridgend Ford, we are now Waterton Motor Group: a name that reflects the choice we offer today.

More choice, in one place

Alongside Ford cars and commercial vehicles, our range includes electric cars from XPENG, electric vans from Farizon and a carefully chosen selection of approved used vehicles.

The values stay the same

We believe buying a vehicle should feel straightforward, supportive and human. You set the pace. We explain your options clearly, price fairly and help you choose a vehicle that suits your life.

Here for the long haul

Our support continues beyond the sale, from ownership questions and servicing to your next vehicle. Existing customers can expect the same care and familiar teams as our business enters its next chapter.

Visit us in Bridgend

Find us on Cowbridge Road, Waterton Industrial Estate, close to Junction 35 of the M4.

Explore our vehicles Contact our team
Row of Ford and other used cars parked on Bridgend Ford forecourt beneath a large Ford sign.
Waterton Motor Group
Waterton Motor Group,
Cowbridge Road,
Waterton Industrial Estate,
Bridgend,
United Kingdom,
CF31 3BF

Reg Office: Mistsolar Ltd t/a Bridgend Ford,
Cowbridge Road,
Bridgend, CF31 3BF
Reg. Company Number: 1964884

VAT Reg. No. 526 3250 66 GB
FCA Reg. No. 1005401
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  • Ford
  • Transit Centre
  • Farizon
  • Xpeng

Financial Disclosure

Mistsolar Limited T/A Waterton Motor Group is an Appointed Representative of ComplianceTrak Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 914597). ComplianceTrak Ltd’s permissions as a Principal Firm allows Mistsolar Limited T/A Waterton Motor Group to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only.
We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes Ford Credit. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor.

Our approach is to introduce you first to Ford Credit, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives and which you are eligible for from our panel of lenders. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase.

Different lenders pay different commissions for such introductions, and Ford Credit may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.